5x marketplace growth, margin held

An e-commerce and broadline distribution unit grew Amazon Marketplace revenue from $300K to $1.5M a month — and held 15–20% gross margin the whole way up.

$300K → $1.5Mmonthly marketplace revenue (5x)

15–20%gross margin held through the climb

3channels run in parallel — Amazon, Ingram Micro, Tech Data

The bottleneck

At marketplace scale, nobody can price, restock, or fix listings by hand. The moment you try, margin leaks and stockouts pile up — and your best people burn their days on decisions software should be making. This unit was building e-commerce and broadline distribution across Amazon, Ingram Micro, and Tech Data simultaneously, so the ceiling arrived fast.

Flywheell's founder ran the unit as GM of omni-channel distribution — an early proof of the applied-AI approach Flywheell now builds for clients.

"Past a certain volume, growth is a systems problem, not a hustle problem."

What we did

Deployed AI-driven repricing and inventory control, making the price and restock decisions that used to eat a person's whole day — faster and more consistently than a person could.
Stood up real ticketing for listing and order issues, so problems got fixed in a queue instead of a scramble.
Tied the channels together with a CRM — one view across Amazon, Ingram Micro, and Tech Data.

The results

Amazon Marketplace revenue grew 5x — from $300K to $1.5M a month — at a steady 15–20% gross margin, while broadline distribution scaled alongside it without the wheels coming off.

The lesson for growing businesses: if your best people are doing work software should be doing, you've already hit the ceiling. Systems raise it.

What should've been automated a year ago?

If manual pricing, restocking, or listing work is capping your growth, let's fix the system.

Get in touch